Masthead header


Welcome to the AwesomeBox Blog! One of our goals is to make it as easy and fun as possible to create an incredible gift for someone special. From time to time, we’ll share some new features that help us do just that. Here’s the latest roundup of items we are really excited to introduce.

More Personalization = More Awesome!

We are now shipping every AwesomeBox with a personalized sleeve that includes the recipient’s name and features a picture from the box.


The top of the sleeve shows a single image from the box, selected by the host, and the bottom is a mosaic of all images from the box. It’s one more way to let an AwesomeBox recipient know that this gift was made just for them.

Facebook Photos? Yes!   

Finding the perfect photo can be a tall order. Flipping through old albums and digitizing images are cool for reminiscing but are far from the easiest ways to find the perfect picture for an AwesomeBox card. We’ve created a completely new integration with Facebook photos. You can choose photos from the Your Photos album or dive into any album you’ve created to quickly find the picture you’re looking for.

Facebook album photos for AwesoemBox Facebook album photos for AwesomeBox

We are thrilled to share the latest improvements to AwesomeBox with you and even more excited about the fact that there is SO much more to come! As always, we welcome your feedback, comments and questions on these features and absolutely anything else.

The AwesomeBox Team


Dana Funk (left) & Jason Green (right) gave each other AwesomeBoxes. Jason used his to propose. Now, they’re getting married!

CAUTION: Give AwesomeBox to a lover at your own risk. You might end up married.

Give your sweetie a box full of love notes and photos. Save 25% at with coupon: LOVENOTES. Valid through 2/14.

Order by this Sun., Feb 7 at midnight for delivery by Valentine’s Day.

The noted marriage researcher John Gottman has found that successful couples say or do at least five positive things for each negative interaction with their partner — not an easy feat.

The Generous Marriage, The New York Times Magazine

Rational economists thus make a simple suggestion: Give cash or give nothing.

But behavioral economics, which draws on psychology as well as on economic theory, is much more appreciative of gift giving. Behavioral economics better understands why people (rightly, in my view) don’t want to give up the mystery, excitement and joy of gift giving. In this view, gifts aren’t irrational. It’s just that rational economists have failed to account for their genuine social utility.


Tony Deifell won’t be a consulting psychic anytime soon. “You can’t predict the future,” says the Harvard Business School graduate, who has, oddly enough, made a career doing just that without the benefit of a crystal ball. “But you can think through different possibilities so that when the future finally arrives, you’ve done a dress rehearsal.” The Big Thaw, Deifell’s 2011 e-book and industry guide to surviving the changing face of journalism, offers useful strategies and an optimistic perspective. “Look at the progress of new media as a flood that revitalizes the landscape of journalism,” he says. On the existential front, a question he introduced at Burning Man 2004, “Why do you do what you do?” (WDYDWYD?), has since gained meme status: So far, more than 1.5 million people have pondered the soulful inquest. Deifell’s latest venture, the Muse Factory, applies a similarly meaningful deliberation (What do people want? What do people need?) to the tricky realm of gift-giving, quite possibly putting the kibosh on the regifting movement. “I like making seemingly impossible things happen,” he says.

This article was published in 7×7’s October issue. Full article.

2012 “Hot 30”

  1. Nicki Bluhm, singer songwriter
  2. Mason Bates, composer
  3. Obscura Digital, chief creatives
  4. Buster Posey, catcher, SF Giants
  5. Yours Truly, music video producers
  6. Alex Cornell, musician, designer
  7. Photo Booth, photographers
  8. Salman Khan, founder, Khan Academy
  9. Andrew Weyl, SFPD
  10. Christine Bronstein, Founder, A Brand of Wives
  11. Neal Benezra, director, SFMOMA
  12. Dorka Keehn, SF Arts
  13. Clara Shih, CEO, Hearsay Social
  14. Halle Tecco, CEO & co-founder, Rock Health
  15. AirBNB founders
  16. Leah Busque, founder & CEO,Taskrabbit
  17. Amy Errett, partner, Maveron Venture Capital
  18. Steward Brand, Long New, Global Business Network
  19. Benjamin Grant, SPUR
  20. Ariel Waldman, founder, Spacehack
  21. Stacey Boyd, founder, Schoola
  22. Tony Deifell, co-founder, The Muse Factory
  23. Jeff Henry, design director, Gensler
  24. Joseph Diaz & Greg Sullivan, co-founders, AFAR Media
  25. Iso Rabins, founder, Forage Kitchen
  26. Sara & Evan Rich, chef-owners, Rich Table
  27. Adam & Andrew Mariani, winemakers & owners, Scribe
  28. Yigit Pura, owner, Tout Sweet Patisserie
  29. Chris Ying, editor-in-chief, Lucky Peach
  30. The Bon Vivants, bar impresarios

Previous years:

  • Jack Dorsey & Biz Stone, Twitter co-founders
  • Mike Krieger and Kevin Systrom, Instagram co-founders
  • Kevin Rose, co-founder, Digg
  • Allison Arieff, editor-in-chief, Dwell
  • Gina Bianchini, co-founder, Ning & MightyBell