Rational Economists

Rational economists thus make a simple suggestion: Give cash or give nothing.

But behavioral economics, which draws on psychology as well as on economic theory, is much more appreciative of gift giving. Behavioral economics better understands why people (rightly, in my view) don’t want to give up the mystery, excitement and joy of gift giving. In this view, gifts aren’t irrational. It’s just that rational economists have failed to account for their genuine social utility.

Share Your Box With Anyone

Yes, you can now share your AwesomeBox with anyone!
Check out the one I hosted to give my grandmother for Christmas

If you’ve ever received an AwesomeBox, go to awesomebox.com/thx and enter the thank you code from your AwesomeBox. Once there, click the Twitter or Facebook buttons to share your box with whoever you want.

Banana Republic

Banana Republic is innovating employee and team recognition using AwesomeBox to story-tell and commemorate success and achievements.

It was awesome to be at the Gap/BR HQ to witness the excitement building in delivering this highly personal surprise gift for all the hard teamwork!

Use AwesomeBox to celebrate success and the people that made it happen. http://www.awesomebox.com

KaBOOM! uses AwesomeBox to Thank Funding Partners

One of our first customers, KaBOOM!, wants to use AwesomeBox in a new way, which we are excited to see!

We originally envisioned AwesomeBox as a many-to-one platform, where many people collaborate to celebrate one person. We are finding lots of many-to-many cases, where many users can co-author something for many people. We’ve had similar requests from businesses such as The Gap Inc./Banana Republic, Genentech and LADOL (deep offshore logistics base in Nigeria). We think this way of using AwesomeBox might catch on.

KaBOOM! Crowdsourced Partner Appreciation

KaBOOM! plans to use AwesomeBox to crowdsource holiday gifts for its over 90 Funding Partners including:

Using AwesomeBox’s platform for online collaboration, KaBOOM! staff and its more than one million volunteers and partners can contribute the best stories, photographs and personal testimonials from over 2,500 playgrounds built nationwide. The collection will tell a personal, creative and highly inspirational story of the awesome work implemented by KaBOOM! and its partners. The collection will be printed into a beautiful box set of cards so everyone can celebrate all the special moments.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to bringing balanced and active play into the daily lives of all kids, particularly those growing up in poverty in America. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy lives and communities. To learn why #playmatters: visit kaboom.org or join the conversation at twitter.com/kaboom orfacebook.com/kaboom.

AwesomeBox is out!

Publicly available since Nov 1st.

Anybody can start one at AwesomeBox.com.

Christina Taggart, Victoria Skelly, Dana Underwood & Tony Deifell outside our office window.Christina Taggart, Victoria Skelly, Dana Underwood & Tony Deifell outside our office window.


During Private Beta, we delivered AwesomeBoxes for…

… birthdays, weddings, anniversaries, bridal showers, baby showers, thank-yous, academic tenures, ordinations and get-wells. Two AwesomeBoxes were made for people fighting cancer. One arrived in time for the recipient to experience the love and memories with her family. She passed away the next morning.

  • For Thanksgiving, one group is creating a “Gratitude AwesomeBox” for a family gathering. Each family member is making cards about what they’re most thankful for this year. 
  • Another group is collecting memories for a family reunion
  • Some AwesomeBoxes are already underway for Hanukkah and Christmas.   

What customers are saying

  • “I created an AwesomeBox for my sister’s birthday. I absolutely LOVE this product.” 
    — AweBox Host

  • “You have made my Grandmother the happiest woman on the planet. She was starting to get world weary a little bit — but she is OVER THE MOON HAPPY with her AwesomeBox. In fact, I think you’ve helped give her a new lease on life. Thank You so much for this excellent, community-minded, uber-human gift. Best gift she’s ever received and she’s 96 years old, so that’s saying a lot!”— AweBox Participant

  • “We created an AwesomeBox instead of a (Shutterfly) Photo Book for my cousins wedding. (It’s much easier and better).“ — AweBox Host

  • I love that it was extremely easy! … I kept thinking I needed to wait until I got home and could focus for a few minutes. But then when I actually did it I was like shit, that was really easy!!  Which is cool.”  — AweBox Participant

  • “I can’t wait to make another one for my mother-in-law over the holidays, collaborating so all her grandchildren are represented. There are so many occasions for AwesomeBox to bring smiles.” — AweBox Host

We’re still a little star struck by a few cards — one by Jerry Rice of the 49ers (below) and another by Stevie Nicks from Fleetwood Mac. Behavioral Economist Dan Arielyalso made an AwesomeBox, and we think he’s kinda a rock star too.