Rational economists thus make a simple suggestion: Give cash or give nothing.
But behavioral economics, which draws on psychology as well as on economic theory, is much more appreciative of gift giving. Behavioral economics better understands why people (rightly, in my view) don’t want to give up the mystery, excitement and joy of gift giving. In this view, gifts aren’t irrational. It’s just that rational economists have failed to account for their genuine social utility.
Yes, you can now share your AwesomeBox with anyone!
Check out the one I hosted to give my grandmother for Christmas
If you’ve ever received an AwesomeBox, go to awesomebox.com/thx and enter the thank you code from your AwesomeBox. Once there, click the Twitter or Facebook buttons to share your box with whoever you want.
One of our first customers, KaBOOM!, wants to use AwesomeBox in a new way, which we are excited to see!
We originally envisioned AwesomeBox as a many-to-one platform, where many people collaborate to celebrate one person. We are finding lots of many-to-many cases, where many users can co-author something for many people. We’ve had similar requests from businesses such as The Gap Inc./Banana Republic, Genentech and LADOL (deep offshore logistics base in Nigeria). We think this way of using AwesomeBox might catch on.
KaBOOM! Crowdsourced Partner Appreciation
KaBOOM! plans to use AwesomeBox to crowdsource holiday gifts for its over 90 Funding Partners including:
Using AwesomeBox’s platform for online collaboration, KaBOOM! staff and its more than one million volunteers and partners can contribute the best stories, photographs and personal testimonials from over 2,500 playgrounds built nationwide. The collection will tell a personal, creative and highly inspirational story of the awesome work implemented by KaBOOM! and its partners. The collection will be printed into a beautiful box set of cards so everyone can celebrate all the special moments.
KaBOOM! is the national non-profit dedicated to bringing balanced and active play into the daily lives of all kids, particularly those growing up in poverty in America. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy lives and communities. To learn why #playmatters: visit kaboom.org or join the conversation at twitter.com/kaboom orfacebook.com/kaboom.